Privacy Policy
1. Introduction
This Privacy Policy explains how Switchback Vet Inc. ("Switchback Vet", "we", "us", "our") collects, uses, discloses, and protects your personal information when you interact with our website, mobile applications, services, or our advertising campaigns on platforms including Facebook, LinkedIn, TikTok, and Instagram. By using our website, applications, submitting your information, or engaging with our ads, you consent to the practices described here.
2. Information We Collect
We may collect:
Personal Information: Name, phone number, email address, IP address, geolocation data, device/browser information, and professional credentials (such as veterinary license information where applicable).
Billing Information: Processed by third-party payment providers. We do not store credit card details.
Practice Data: Information you provide about your veterinary practice, including practice name, location, staff information, and operational data.
Automatic Data: Pages visited, time spent, browsing patterns via cookies, pixels, LinkedIn Insight Tag, TikTok Pixel, Google Analytics, Meta Pixel, or similar technologies.
Third-Party Platform Data: When you connect your account to third-party platforms (such as TikTok, Instagram, or Facebook), we may receive information from those platforms as described in Section 7 below.
3. How We Collect Information
We collect information when:
You fill out forms on our website, Facebook Lead Ads, LinkedIn Lead Gen Forms, or TikTok Lead Generation forms, including phone numbers or other contact details.
You create an account or communicate with us.
You connect your social media accounts (including TikTok, Instagram, or Facebook) to our Services.
You engage with our ads or website through cookies and third-party analytics or tracking technologies (e.g., LinkedIn Insight Tag, TikTok Pixel, Meta Pixel).
You use our mobile applications or other services.
4. How We Use Your Information
We use your information to:
Provide and improve our website, applications, and services.
Process orders, subscriptions, or service requests.
Contact you via phone, email, or SMS (if you have provided consent), including marketing messages.
Personalize our website or services to your preferences.
Analyze traffic, measure ad performance, and retarget ads across platforms including LinkedIn, TikTok, Facebook, and Instagram.
Facilitate content sharing to connected social media platforms.
Prevent fraud, enforce our Terms of Service, and comply with applicable laws.
If you submit your information via LinkedIn Lead Gen Forms, TikTok Lead Generation, or other platform advertising, we use it to contact you with requested information or marketing content if you've consented.
5. Consent for Messaging
By providing your phone number or other contact information through our website, Facebook Lead Ads, LinkedIn Lead Gen Forms, TikTok Lead Generation, or other means, you consent to receive communications from us, including marketing messages. Message frequency varies. Reply STOP to unsubscribe. Message and data rates may apply.
6. Cookies, Analytics, and Tracking Technologies
We and third-party partners, including Meta (Facebook/Instagram), Google, LinkedIn, and TikTok, use cookies, pixels, tracking technologies, and similar tools to collect information about your browsing activity on our website and applications.
6.1 TikTok Pixel and Tracking
Our website and applications may use the TikTok Pixel and related tracking technologies. These tools help us:
Measure the effectiveness of our TikTok advertising campaigns.
Create retargeting audiences for TikTok advertising.
Analyze how users interact with our website after viewing TikTok content.
Optimize ad delivery on TikTok.
The TikTok Pixel uses both first-party and third-party cookies to connect your actions on our website with your TikTok activity.
6.2 Your Choices
You can control cookie preferences through your browser settings or opt out of interest-based advertising at:
optout.aboutads.info (general opt-out)
Your device's privacy settings for mobile advertising
TikTok's privacy settings within your TikTok account
Please note that opting out of interest-based advertising does not mean you will stop seeing ads; rather, the ads you see may be less relevant to your interests.
7. Third-Party Platform Integrations
When you connect your social media accounts to our Services, we receive certain information from those platforms.
7.1 TikTok Integration
If you choose to connect your TikTok account to our Services, we may receive:
Your TikTok profile photo (avatar)
Your TikTok profile name (display name)
A unique identifier associated with your TikTok account
Information about your public content on TikTok (if you grant permission)
Creator information necessary for content posting features
We do not receive or store your TikTok password. Authentication is handled securely through TikTok's login system.
We use this information to:
Enable you to share content from our platform to TikTok
Display your connected account information within our Services
Provide integrated social media management features
7.2 Other Platform Integrations
Similar data collection and usage applies when you connect accounts from Instagram, Facebook, LinkedIn, or other supported platforms. The specific data received depends on the permissions you grant during the connection process.
7.3 Disconnecting Accounts
You may disconnect any connected third-party platform account at any time through your account settings. Upon disconnection, we will cease collecting new data from that platform, though we may retain data previously collected in accordance with this Privacy Policy and applicable law.
8. Sharing of Information
We may share your information with:
Our employees and contractors bound by confidentiality obligations.
Third-party providers supporting our services (e.g., payment processors, analytics tools, advertising partners including TikTok, Meta, LinkedIn, and Google).
Third-party platforms when you use our Services to share content (e.g., posting to TikTok through our platform).
Law enforcement or regulatory authorities if required by law.
We do not sell your personal information. We do not share your information with third parties for unrelated marketing purposes without your consent.
For California residents: We do not "sell" or "share" personal information for cross-context behavioral advertising as defined under the California Consumer Privacy Act (CCPA/CPRA), unless you have provided explicit consent.
9. Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
9.1 EU/EEA Residents (GDPR)
If you are an EU/EEA resident, you have rights under GDPR including: access, rectification, deletion (erasure), restriction of processing, data portability, objection to processing, and the right to withdraw consent.
9.2 California Residents (CCPA/CPRA)
If you are a California resident, you have rights under CCPA/CPRA including: the right to know what personal information we collect, the right to delete your personal information, the right to opt-out of sale/sharing, the right to non-discrimination, and the right to correct inaccurate information.
9.3 Canadian Residents (PIPEDA)
If you are a Canadian resident, you have rights under PIPEDA including: access to your personal information, correction of inaccurate information, and the right to withdraw consent.
To exercise any of these rights, contact us using the information in Section 15.
10. Children's Privacy
Our website, applications, and services are not intended for anyone under 18 years of age. We do not knowingly collect personal information from children under 13 (or other applicable age thresholds under local law, such as 16 in certain EU jurisdictions).
If we become aware that we have collected personal information from a child without appropriate parental consent, we will take steps to delete that information promptly.
If you believe a minor has provided us information, contact us immediately to request deletion.
11. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
When you disconnect a third-party platform account, we may retain certain data previously collected for legitimate business purposes, compliance with legal obligations, or as otherwise permitted by applicable law.
12. Security
We implement appropriate technical and organizational security measures to protect your personal information, including:
Encryption of data in transit and at rest
Access controls and authentication requirements
Regular security assessments and monitoring
Secure third-party payment processing
Despite these measures, no internet-based service can guarantee absolute security. We encourage you to use strong passwords and protect your account credentials.
13. International Transfers
Your data may be stored or processed in Canada, the USA, or other countries. When we transfer data internationally, we use appropriate safeguards such as:
Standard contractual clauses approved by relevant authorities
Adequacy decisions where applicable
Other legally recognized transfer mechanisms
14. Third-Party Links and Services
Our website and applications may link to third-party sites and services, including TikTok, Instagram, Facebook, LinkedIn, and others. We are not responsible for their privacy practices.
We encourage you to review the privacy policies of any third-party platforms before connecting your accounts or providing information. Key privacy policies include:
TikTok: tiktok.com/legal/privacy-policy
Meta (Facebook/Instagram): facebook.com/privacy/policy
LinkedIn: linkedin.com/legal/privacy-policy
15. Updates to This Policy
We may update this Privacy Policy at any time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date below. For significant changes, we may also notify you via email or through our Services.
Continued use of our website or services after updates indicates acceptance of the revised policy.
16. Contact Us
Questions, concerns, or requests regarding this Privacy Policy or your personal information? Contact us at:
Switchback Vet
Website: switchbackvet.com/contact
Please also review our Terms of Service which govern your use of our website and services.
Last Updated: January 2026